McDonald's set to score a bullseye on opening night at World Championship
McDonald's UK & Ireland will join the party on the opening night of the 2023/24 Paddy Power World Darts Championship on Friday – treating darts fans to a taste of the McDonald’s Festive Menu!
Taking its iconic H van to the famous Alexandra Palace venue on Friday December 15, McDonald's will be treating darts revellers to its World-Famous Fries and Cheese Melt Dippers from its current Festive Menu.
If that is not enough, those needing a little extra Christmas accessory will have the chance to snag one of 500 limited-edition McDonald's Santa hats!
Over the last couple of years, McDonald's UK has toured the UK & Europe with its fleet of vans, gracing festivals throughout the summer and making appearances at celebrity gatherings.
From Creamfields South and Leeds festival to Stormzy's birthday bash, the van is a familiar sight to McDonald's fans nationwide.
This exciting move continues to solidify McDonald’s position as a key player in sports sponsorship, fostering global connectivity through strategic partnerships.
From the FIFA Men’s & Women’s World Cup to dynamic collaborations with other major sporting events, McDonald's continues to enrich fan experiences.
“We’re really excited to join the vibrant atmosphere at Alexandra Palace for the opening night of the World Darts Championship," said Louise Page, McDonald’s UK & Ireland Head of Consumer Communications & Partnerships.
"We’ll be embracing the festive spirit with some of our iconic menu items and limited-edition merch and look forward to uniting the PDC and McDonald’s fans for an unforgettable celebration of darts and of course fancy dress."
This activation follows McDonald’s ‘Fancy a McDonald’s?’ Christmas campaign, bringing to life the magic of an invitation to the golden arches in those festive moments we all share, from the staff Christmas party to a trip to the famous World Darts Championship.
This year, McDonald’s also brought the Christmas cheer early with the launch of Festive Wins - which kicked off on November 1 - giving customers 30 days with 30 chances to get their hands on incredible offers and prizes.
