SPEEDY HIRE CATCHING THE UK OPEN ON CAMERA!
It will be a case of Speedy by name, Speedy by nature at the UK Open in Bolton, as the official sponsors leave an immediate impression on thousands of darts fans.
To celebrate Speedy’s inaugural sponsorship of the ‘FA Cup of Darts’, the UK’s premier providers of rental equipment and support services will be picking up the camcorder for some exclusive behind-the-scenes footage for supporters to savour from Thursday through to Sunday.
For the first time, fans will get backstage access at the Reebok Stadium, courtesy of a YouTube channel which will feature a series of short, snappy interviews and features with the stars of the oche – not to mention some of the 32 Speedy qualifiers.
The digital development is an attempt to engage with as many fans as possible by giving them some snippets to savour from their favourite players.
Speedy will also be targeting the WAGS with some quirky chats to camera, which will incorporate a handful of Speedy questions, known as the ‘Speedy Six.’
Speedy’s group marketing director Steve McIntyre said: “The pieces are designed to be a bit of fun, which will engage with supporters away from the oche.”
The pieces will be available to view through Speedy’s twitter page, www.twitter.com/speedyhiredarts, its Speedy Hire Darts facebook page and its official darts blog, www.speedyhiredarts.com
Speedy is also finalising its plans within the Reebok Stadium from Thursday to Sunday, which will feature big red Speedy foam hands for supporters to wave, along with specially branded 180 banners.
Steve concluded: “The Speedy Hire UK Open can’t come around quickly enough now, and we hope that everyone at the Reebok – and at home – will be able to make the most of our efforts to engage with them.
“We will also be tweeting and updating Facebook for the duration of the competition, so if people aren’t following us now, then we hope they will be once the action commences.”
Founded in 1977, Speedy is the leading UK provider of equipment rental and support services to a wide range of clients across the construction, infrastructure, industrial, manufacturing and facilities management sectors - as well as to local trades and industry.
Operating from over 325 fixed sites - together with a number of on-site facilities at client locations throughout the UK, Ireland and the Middle East - the company supplies a range of services including:
• the provision of small tools and equipment
• surveying and measurement instrumentation
• lifting and materials handling equipment
• powered and non-powered access equipment
• temporary accommodation
• compressed air
• temporary power generation
• mechanical pumps
• temporary site communications
The Group also provides associated services through the provision of training, asset management and testing, repair, inspection and maintenance (TRIM), as well as offering advisory services in areas such as health and safety, environmental and regulatory compliance.
Website: www.speedyservices.com
The Professional Darts Corporation (PDC) are the world’s leading promoters of professional darts tournaments, offering £5 million in prize money annually.
June’s Speedy Hire UK Open televised finals will offer £200,000 in prize money, including £40,000 to the winner, and features the leading 96 professionals from the UK Open Order of Merit following eight Qualifiers held from February-May, alongside 64 Qualifiers, 32 of those from Speedy. The Speedy Hire UK Open will be screened live on Sky Sports HD from the Reebok Stadium.
Previous winners are Phil Taylor (2003, 2005, 2009, 2010), Roland Scholten (2004) Raymond van Barneveld (2006, 2007) and James Wade (2008)
Website: www.pdc.tv