Wright continues World Championship Quest with Red Dragon

Peter "Snakebite" Wright has made no secret of his dream to become the Champion of the World, and in his continual search for darting perfection he’s extended his agreement with Red Dragon for a further 5 years. The new agreement will see the hugely successful Snakebite – Red Dragon partnership extend to over 13 years.

The relationship began in 2010 and it was soon apparent that Pete shared Red Dragon’s passion to develop the perfect projectile. Peter burst on to the scene reaching the 2014 World Championship Final and has performed at the highest level ever since, while using darts ranging from 10 grams to 28 grams in countless grip, shape and size combinations.

Lee Huxtable, Head of R & D at Red Dragon said "When Peter first joined us, he said that he'd win the World Championships with the perfect set of darts… We’ve now designed, tested and refined over 300 sets of prototype darts, all handmade by us, over the last 8 years. It’s been one crazy journey, but we’re getting closer and closer to finding Pete his perfect set!"

To complement Pete’s darts, Red Dragon have developed a shaft and flight collection to allow Peter to perform at his best, time after time. Lee continued "Pete has an amazing ability to detect the air speed of darts when in flight and how these change according to atmospheric conditions. Using different sets ups, Pete has pushed the limits to create the perfect blend of barrel, shaft and flight technology for him at that exact point in time".

After so many runs deep into every major darts tournament, his rapid rise to World No.2 is no surprise to those who know just how hard he works on his game. Peter's first Major title was proof to himself that his methods are working and he’s getting ever closer to that obsessive World Title.

With so much televised coverage and media exposure, dart fans love watching Peter’s audacious stage antics, which bringing a new dimension to Barry Hearn’s darts revolution. With record breaking viewing figures around the world, Pete’s exciting style and his clear devotion to the sport and desire to win every event on the global tour, makes him pure box office.

Peter’s drive and ambition is insatiable. Pete says "There is nothing more exciting than getting ready for a major televised event and I know I can win any title in the World. Every time I step up to the oche, I have the ultimate confidence in the quality and fit of the darts I'm throwing".

With every single dart thrown, analysed, commented and broadcast across every social media platform Pete’s unique approach to the game fascinates hundreds of thousands, undoubtedly setting many more on the quest for their own perfect darts set up.

The last tournament Major - The World Grand Prix in Dublin - saw Peter in yet another televised final… This leaves very few finals on the entire PDC Tour that Peter has not reached the final in.

Simon Hall, Head of Marketing at Red Dragon, said "Peter's playing record of UK Open Champion, World Championship finalist, Matchplay, Grand Slam, Champions League and Premier League runner-up and his epic rise to World Number 2 is testament to how hard he and Jo work at preparing for every event. Nobody sees the unseen sacrifices they both make with a travel schedule that would fell any businessman, but they battle on and we are absolutely privileged to be along for the ride”.

But Wrighty, at 48, says the best is yet to come and reaffirmed: “I still want to win the World Championship so badly, that's the goal. I can pick up a major here and there. But I want to win the big one. It's not about proving people wrong, it's just for personal satisfaction. “I know what people have said about me, I know people thought I was just a novelty player with a weird haircut”.

“But I always believe in my own ability. The hair, the clothes – they are just my stage persona and that's what prepares me for matches, my warpaint if you like. I like to learn from other players, watch the top guys such as Phil, Michael, Gary and Adrian Lewis and pick up their best points. But I always go out to keep improving and that's brought me to where I am now. But there's a lot more to come.”